Dilbert
Brad: I dont think we should put [the promo] up immediately, it'll stifle the last [viral series spinoff] episode
Middle manager: then do it Monday?
Middle manager: Sudnay?
Middle manager: [Promo girl] also has a promo comig for [viral series sequel] for [YouTube]
Brad: why not when the episode launches [on our site] so it can link to it [from YouTube]? It doesn't make sense to take views away from actual content for a promo for something that's not even linkable
Middle manager: [CEO] wants the promotion... plus we'll have another vid there when the vid comes out that will be linkable.
Middle manager: and let's face it. [viral series spinoff] isn't really doing that great. Episode 3 only got 31k views
Middle manager: about the same as [crappy video]
Brad: yeah but putting up a promo right after putting up actual content is dumb.
Brad: also, it didn't really peak at 31... each one gets more views as each new episode comes out. It's the same pattern on our site and on youtube
Brad: it'll get more now that 4 is out, and more when 5 comes out
Middle manager: sure... but as great as I think it is... it's not exactly a hit.
Brad: Well. Yeah. Uh... you can't really expect everything--or anything--to be a 'viral hit', the fact that it's getting more views than we have subscribers means people are watching it. We got lucky with the first [original viral series], it's an exception, not the rule. It still doesn't make it a good idea to drown content in a promo.
Middle manager: how do we drown when our last 4 vids are in promoted vids?
Middle manager: Say we put this vid up on Sun or Mon.
Brad: because it usurps it in the subscriber box
Brad: for most users
Brad: and users will often only watch the latest if there are multiple up from the same person
Middle manager: k... so we give them until Monday?
Brad: give what until monday?
Middle manager: subscribers until monday to read their box
Brad: I guess. I'll talk to [CEO] on monday and tell him that putting a new video up immediately after the last one makes the last one get less views.
Middle manager: didn't we have this discussin with him earlier in the week?
Brad: It's also pointless to put a promo up for something that's not even out yet and can't be linked to.
Brad: I wasn't here.
Middle manager: k, but you were on the email.
Middle manager: I said in the email that I thought we should do a promo on monday and then a grace vid on the day that [viral series sequel] came out.
Middle manager: [CEO]'s response was definative. Something like, "I want to promote like crazy. This is the biggest series on the web and we should do everyting we can to make sure everyone knows about it."
Brad: yeah, I'll talk to him, there are other ways to promote that don't involve hurting our own content.
Middle manager: I'm sure there are. But bottom line is that if something is going to work it works regardless of other uploads happening around the same time.
Brad: that's not true.
Brad: something 'going viral' happens rarely, getting views regularly is a matter of managing distribution. We could upload all 10 episodes of [viral series sequel] at once and they wouldn't get nearly as many views, but it's not the failing of the content, it's a bad distribution plan.
Middle manager: yes, truth in that as well.
Middle manager: I'm headed off line now.
Middle manager: here's what I suggest.
Middle manager: Download the vid so you have it. Send [CEO] a note over the weekend. don't think it's something we should wait until monday to discuss. that would not be a good idea. Ultimately, it's [CEO]'s call.
Middle manager: I totally appreciate your point of view. it's awesome to have your voice and expertise in the mix
Jun 21st